Keyword Selection, SEO and Your Niche Market

by Alex

Keyword selection, when done right will bring a stampede of traffic to your post like shoppers at a Black Friday Sale.

Keyword selectionWe’ve discussed SEO and how important it is for your site and as you’re aware, SEO is a continuing process and one that should not be ignored. The search engines are the main entry point at which your customers will find your site. But there are other issues you must be aware of to get the targeted customers you want.

Keyword Selection

You may have optimized your webpages and people are coming – but not many. Why? It could be your keyword selection.

Choosing the right keywords takes time and effort, and it is an important factor to consider. When choosing keywords you should be asking yourself the following:

1. What are the exact words people are using to find the product or service I am offering? 

For example: Is it refurbished tools, cheap tools, free tools, red, ugly tools – you get my meaning.

2. Are my keywords too general, or overused?

If the keywords are too general, you may receive visitors that are not buyers, just browsers. If the keywords are overused, you may be so far down in the search engine rankings that your site will never be seen.

3. Do you have your keywords or keyword phases in your “Title Tag?”

Your keyword/s in the Title Tag should be relevant to what your post relates too. If they don’t, you’ve just wasted an important keyword tool that the Search Engines utilize.

4. Meta Keywords Tag

Some people use the Meta Keywords Tag and others say the search engines no longer use them. And still others claim that it gives their competition an unfair advantage. I personally will continue to use them, because I don’t believe all the search engines ignore this tag.

Targeted keyword selection is no easy task. However, did you think of asking the people around you what keywords or phases they would use to get to one of your post? You might be surprised. It may not have been a keyword or phase that you even considered.

Popularity

Even though a keyword may be popular to the masses, you must also consider if it is targeting your niche market. Why? You may begin to get the traffic, but not the specific niche market that will buy your products. And that’s the bottom line, not so much the popularity of the word, as the quality of the traffic that your keyword selection brings.

And if your keyword selection is popular, you may find your site competing with established sites – which translates into poor positioning. Thus, you could consider other smaller niche words, and still get the ranking you seek.

Experiment

You will have to experiment with your keyword selection on your site, to work out if the keywords you’re using are giving you the results you want.

I have found testing, evaluating and re-evaluating is the name of the game of SEO. If you keep that in mind, you will begin to see the results you want.

However, once you are in the top ten of the search engines, don’t think your job is done. You must continue to monitor, because the Internet is not a static environment and people can come online that can slide your site down the line in the search engines.

We consistently rank on the first page of Google because we use this one SECRET WEAPON for our Keyword Selection … If you want an unfair advantage over your competition you need to check this out.

In conclusion be vigilant, keep checking your posts regularly and always, ALWAYS be savvy with your keyword selection.

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Alex

Alex and Erica Udeanu are online Affiliate Marketers who have created a MULTIPLE SIX FIGURE INCOME* in multiple online businesses. They have built an International Team spanning the USA, the UK, the Philippines, Australia and New Zealand and specialize in Coaching and Mentoring "total newbies" who are Getting Online for the very first time. Whether you're trying to Get More Leads for your Home Based Business, or you're looking to Build a Home Based Business from scratch, Alex and Erica will provide you with the Systems and Strategies you need to Get You To Where You Want To Be. If you'd like to work directly with us, CLICK HERE NOW.
4 comments
Alex
Alex

Anytime Pedro ... happy to dispel the myth that SEO is hard : )

Pedro Gomes
Pedro Gomes

Very nice post, Alex and Erica! I always learn something new over at your blog! Thanks for taking the time to share this :) Glad you shared this

Alex
Alex

Thanks Sandy ... a lot of people think SEO is really complicated ... but a tiny little bit of knowledge, without getting complicated can take you a long way! I appreciate you stopping by. Alex

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